What is Slow Fashion?


Buy less. Choose Well. Make it Last.

– Vivienne Westwood.

Slow Fashion promotes a slower, more sustainable approach to buying clothing. In addition, it brings awareness to how much clothing you buy, and the processes and resources required to make this clothing. It supports buying quality garments with a longer lifespan. Slow Fashion garments can be handmade, use better quality materials, take time to produce, use creative talent and are priced higher.

Slow Fashion is encouraging retailers and consumers to change the way they shop, to start placing value on the things they buy. We live in a time where we discard clothing at the drop of a hat, and it is time to change how we purchase and consider the effect Fast Fashion is having on the environment and the world around us.


What is Fast Fashion?

Fast Fashion denotes lower-quality, low-priced, mass-produced and machine-made garments that quickly end up in landfills. In addition, Fast Fashion has encouraged a throwaway culture. We no longer place value in clothing items and discard clothing after wearing it a handful of times. Instead, we buy more and more often, with a devastating cost to the environment.

“Fast Fashion is buying cheap, trendy clothing items that try out ideas from the catwalks and brings them to the shops at a rapid pace. Manufactures like H&M, Zara, Primark and many more became synonymous with fast Fashion.”  by Sinja Schmidt and Sophia Huebl

Clothing trends change at lightning speed, clothes are made quickly to keep up with trends and consumer demand, and they usually end up in the bin as soon as they are worn.


We believe in the Slow Fashion movement

Moriarty’s is an Irish family business passionate about providing ethically sourced products, designed by Irish makers. We choose local suppliers that produce high-end quality clothing and Jewelry. Where possible the wool used is 100% natural & renewable. A lot of our products are handmade.

Our motto is Quality over Quantity.

Slow Fashion is about really thinking about the clothing you are buying and making sure you purchase quality, timeless pieces that will last the test of time while also thinking about how these garments are made. The impact they will have on the environment and the people that made them.

“Think before you buy.”




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